Keyword Research: The Ultimate Guide for 2021

Article Overview 🕑 (25 min read)

Looking to learn about keyword research? Curious on how to pinpoint the most profitable keywords for your business? You’re in the right place! This guide covers the A-Z of keywords, from what keywords are, the best tools around, how to flesh out a killer keyword plan and the essential step by step guide to getting started.

If you want to get more organic search traffic to your website, SEO can deliver. 

With a strong SEO strategy and the right keywords, you’ll climb to the top 10 in Google rankings and increase your revenue.

But with TRILLIONS of searches every year, how do you choose the right keywords to target? That’s why you’re here. And that’s the very question we’re going to answer.

In this guide, we’ll take you through all the essential steps to conduct keyword research. We’ll break down exactly what keywords are, and the importance of the right keyword research process for your website. Then we’ll take you through seven easy steps so you can do it yourself. Finally, we wrap it up with a handy checklist and a list of the best SEO tools out there.

Ready to skyrocket your revenue from search engines?

Let’s go.

What is Keyword Research


Keyword research is the process of identifying the different search queries that people are looking for.

Using the information gathered from your list of keywords, you can optimise the content on your website to target the best keywords and rank higher in the top 10.

As we mentioned earlier, there are trillions of searches on Google every year. Out of these, there are thousands — maybe even tens of thousands of search terms that are relevant to your business.

Of course, you can’t target them all.

To really make an impact with your SEO, you have to pick and choose the search terms you want to focus on.

Keyword research helps you do this using the power of data. By honing in on ones that have a good search volume, low competition, or that convert well, you can prioritise your SEO efforts.


Why is keyword research important?


Keyword research is important because it’s the foundational aspect of any SEO strategy.

It guides every other aspect of your SEO.

It helps you pick and choose which keywords to focus on, so you can optimise your existing website content to increase visibility for relevant searches.

It’s also easier to create a content plan to target your potential users and customers.

But why increase visibility on Google?

To answer that, let’s take a look at this graph that illustrates the clickthrough for Google search results. When looking at it, keep in mind that every page on Google has 10 results:

Notice the sharp dropoff in the number of clicks after position 10?

That’s because the majority of searchers never make it past the top three results on Google — let alone past the first page.

In fact:

More than 75% of ALL clicks go to the top three results.

On top of that:

Only 0.78% of Google searchers click on someone on Page 2.

Get in touch with us

Overall, as an architect or designer, there are many things you can do to get more engagement from your clients and build a stronger and more reliable pipeline.

All this can be quite a process, so it’s worth consulting with a professional who understands your industry and your clients and who can help you fine-tune your marketing strategy to get better results.

© Archi Digital 2020